Two Marketing Moms

Author: Kelly Callahan-Poe

Your career accelerator guide with real-world advice and expert insights for marketing and advertising professionals with host Kelly Callahan-Poe. 
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How to Pitch Like a Pro: The Science of Persuasion with Tom Martin
Episode 82
Tuesday, 6 January, 2026

Tom Martin, author of The Invisible Sale, reveals his three-step framework for crafting pitches that get to "yes"—building authority, architecting your "Yellow Brick Road" to guide audiences effortlessly, and mastering the language of influence. He breaks down the science of persuasion and shares how professionals can navigate the confidence tightrope when presenting to decision-makers.