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The Backyard Bouquet Podcast: Cut Flower Podcast for Flower Farmers & Backyard GardenersAuthor: Jennifer Gulizia of The Flowering Farmhouse
A podcast for flower farmers, gardeners, and cut flower growers who are growing more than just flowers.Hosted by Jennifer Gulizia of The Flowering Farmhouse, The Backyard Bouquet shares inspiring conversations and expert tips from the fields and gardens of cut flower farmers and home growers.Whether you're planting your first backyard bed or running a thriving flower farm, each episode offers practical growing advice, heartfelt stories, and the encouragement to cultivate beauty, joy, and connectionboth in your garden and in your life.From backyard plots to blooming fields, this podcast celebrates the people behind the petals and the lessons we learn when we grow with intention. Discover how locally grown flowers can enrich your days, root you in the present, and remind you that every flowerand every seasonhas a purpose.Join us on this flourishing journeywhere growing flowers is just the beginning.For Show Notes And More Podcast Details: https://thefloweringfarmhouse.com/the-backyard-bouquet-podcast/Join The Backyard Bouquet FB Group: https://www.facebook.com/groups/cutflowergardening/Sign up for our newsletter: https://thefloweringfarmhouse.myflodesk.com/backyardbouquetpodcastThe Flowering Farmhouse: Instagram Facebook Website Language: en Genres: Business, Education, Entrepreneurship, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep. 87: Starting and Scaling a Flower Farm: Jenny Rae Swan's Journey with Flowerwell
Episode 87
Thursday, 26 February, 2026
In Episode 87 of The Backyard Bouquet Podcast, Jennifer sits down with Jenny Rae Swan, founder of Flowerwell, a cut flower farm and floral design studio in Rochester, New York.As a first-generation farmer, Jenny Rae didn’t grow up in agriculture, but she followed her pull toward flowers and built Flowerwell from a small plot on a neighboring blueberry farm into a thriving flower farm and design business. In this conversation, she shares what it really looks like to start a flower farm without a roadmap and steadily scale it over time.Jennifer and Jenny Rae discuss:• Starting a flower farm without farming experience• Scaling from a small growing space to multiple acres• Hiring and building a farm team• Balancing the roles of farmer and florist• Navigating growth, risk, and long-term vision• Lessons learned from nearly a decade in businessIf you’re dreaming about starting a flower farm, actively growing one, or wondering what the next level looks like, this episode offers honest insight into the realities of building something sustainable in the floral industry.Whether you're a backyard grower or working toward full-time flower farming, Jenny Rae’s story is a reminder that growth happens season by season, and that you don’t need to have it all figured out to begin.Connect with Jenny Rae at Flowerwell:Website: https://www.flowerwellny.comInstagram: https://www.instagram.com/flowerwellnySign up for our podcast newsletter: https://bit.ly/thefloweringfarmhousenewsletterJoin Us At The Profitable Dahlia SummitThe first-ever virtual summit focused exclusively on growing dahlias for profit is here!Join us March 3–4, 2026 to learn from experienced dahlia growers who are selling bouquets, tubers, CSA shares, event tickets, and more — and doing it profitably.You’ll walk away with real strategies to turn your passion into income, even if you're just getting started.Save your spot here: https://thefloweringfarmhouse.mykajabi.com/profitabledahiliasummit/
