The Live Music Industry Podcast

Author: Matt Ford

We greatly appreciate the opportunity to share the wealth of knowledge and wisdom coming from our incredible network of Promoters, Venues, Talent Agencies and Business Owners. Subscribe www.prism.fm/podcast/ More on Prism www.prism.fm Follow us on Instagram (@prismfm) www.instagram.com/prismfm Follow us on Linkedin https://www.linkedin.com/company/prism-fm/ Podcast host: Matt Ford, CEO / Founder of Prism.fm https://www.linkedin.com/in/mford3/
Be a guest on this podcast

Language: en-us

Genres: Music, Music Interviews

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

#31 - How Back 40 Live Went From Farm Market to 12,000-Person Venue
Wednesday, 24 September, 2025

In this episode of the Live Music Industry Podcast, Matt Ford chats with Anthony “Tony” Markun, the talent buyer behind Back 40 Live at Morris Farm Market. Tony shares how a surprise set from then-unknown Oliver Anthony drew 12,000 fans overnight and catapulted a small farm stage into a fast-growing live music destination.Inside the episode:How a backyard bonfire performance turned into a viral breakout momentThe scramble to produce a 12,000-person show in just two daysBuilding a venue from scratch with friends, family, and phone polesThe challenges (and scrappiness) of booking as an emerging venueWhy Tony believes live music is the antidote to the digital worldEpisode Timestamps:(00:00:15) Guest Introduction, Venue Origins and Development(00:02:06) Rise of Oliver Anthony, Putting on His First Live Show, the Psychology of an Internet Sensation(00:07:41) Handling Sudden Success, The Farm’s Logistics and Challenges(00:13:04) Describing the Farm’s Attraction / Building a Unique Venue(00:17:46) Personal Journey and Evolution(00:29:32) Implementing Tech at the Venue(00:34:39) Inclusive Initiatives and Community ImpactPlease share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism:Subscribe ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Prism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@prismfm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)Follow us on LinkedIn (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)Meet the Podcast Host/CEO of Prism -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matt Ford⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Opening Music -⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Banana Bread - Layton.rx⁠⁠⁠⁠⁠⁠⁠⁠ (Prism engineer!)