Marketer Insider

Author: Adam Caspary

A podcast for marketers. You will get real and actionable insights through the study of successful companies, learn from some of the most respected and sought after marketers from all corners of the industry and stay up to date with whats driving results in the marketing world today. This is for those that are prepared to take chances, seize opportunities and build meaningful careers.
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Language: en

Genres: Business, Marketing

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OPSM vs Specsavers - Who Wins? | Case Study
Tuesday, 18 August, 2020

What happens when a new company enters the market, undercutting your prices with double the marketing budget? Do you reduce your prices and with it your profits and premium position in the market? In today's case study we take a look at this exact situation. OPSM was dominating as a premium eye wear seller in Australia but that was about to change when Specsavers entered into the market. How do OPSM respond? Find out in today's episode. Press follow so you don't miss out on more marketing content.