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PharmanipulationAuthor: PharmedOut
Pharmanipulation explores how industry markets not only drugs, but diseases, and exposes ineffective or harmful practices in medicine. This series takes an evidence-based, edgy, and entertaining approach to health and medicine. Each episode features an interview with topic experts and provides resources to learn more about how the pharmaceutical and medical device industries influence medical knowledge and public health. Pharmanipulation is a podcast by PharmedOut, a rational prescribing project at Georgetown University Medical Center, directed by Dr. Adriane Fugh-Berman. Language: en Genres: Health & Fitness, Medicine Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep. 13 - "The Art of Pharma Advertising: Interview with an Industry Insider" with Lydia Green RPh
Friday, 26 June, 2026
Episode 13 takes listeners behind the glossy ads and catchy slogans of pharmaceutical marketing. Lydia Green, a former advertising writer who spent decades shaping drug campaigns for pharmaceutical companies before becoming a sharp critic of the industry, joins Pharmanipulation to share her insider perspective on how drug ads are crafted and the ethical dilemmas that come with selling treatments that may not always help patients. Lydia reflects on her journey from insider to reformer, raising questions about informed consent, what patients truly understand, and how industry creates and sells medical concepts along with drugs. From subtle messaging strategies to disease branding campaigns, Lydia discusses what finally made her walk away from the industry and what she’s learned from reflecting on her career.Additional ResourcesLydia’s Ted Talk: https://www.ted.com/talks/lydia_green_why_drug_marketing_rules_american_healthcare_and_what_we_can_do_about_it/detailsLydia Green’s article, Confessions of an Advertising Writer: How I Helped Pharma Sell Antidepressants, Mad in America (2025): https://www.madinamerica.com/2025/04/in-brain-chemistry-we-trust-the-gospel-according-to-pharma/Lydia Green’s article, Confessions of an Advertising Writer: How I Helped Turn Atypical Antipsychotics into a Billion-Dollar Industry, Mad in America (2025): https://www.madinamerica.com/2025/08/confessions-ad-writer-antipsychotics/Lydia Green’s article, Confessions of an Advertising Writer: What I Learned From Your Stories and Mine, Mad in America (2025): https://www.madinamerica.com/2025/09/confessions-of-an-advertising-writer-what-i-learned-from-your-stories-and-mine/Lydia’s Organization RxBalance: https://rxbalance.org/Moynihan R, et al. Selling Sickness: The Pharmaceutical Industry and Disease Mongering. BMJ. 2002;324(7342):886–891.
