Communication Strategy That Works

Author: Emma Drake

Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact. I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes. I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives. I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'. I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.
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Language: en

Genres: Business, Management, Marketing

Contact email: Get it

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Ep 176. Book Review: Made to Stick - Why Some Ideas Survive and Others Die
Episode 176
Wednesday, 21 January, 2026

I am kicking off the 2026 podcast with a new series where I'm exploring what it really takes to communicate well in 2026. Attention, Algorithms & Formats is a three-episode series and your guide to crafting messages that cut through the noise, land with clarity, and actually get seen. These three episodes will shape your thinking in the first quarter of the year ahead. Why? Because 2025 was a year defined by AI-shaped attention, personalised content ecosystems, fragile trust, and audiences who decide in seconds whether something is worth their time. And I strongly believe that communication isn't just a skill, it's a competitive advantage. The ability to craft messages that cut through noise, land with clarity, and actually stick is becoming essential for leaders, teams, brands, and creators alike. And while the tools and channels around us have evolved at lightning speed, the foundation of powerful communication hasn't changed. Storytelling is a craft as old as time, at the core of how humans have always connected, and great communication and skilled messaging sit at the heart of what I do today. I'm starting the series with a book review: Made to Stick by Chip and Dan Heath. It's one of the most practical, timeless books on communication I've ever read, and its insights have only become more relevant as the world around us grows noisier and more algorithmically filtered. In this book review, I'm breaking it down the way I always do: Why I loved this book What makes it so interesting Five key takeaways you can use today So, let's dive in.