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The Consistency Corner: Lightening the Mental Load of MarketingAuthor: Ruthie Sterrett Marketing Strategist for Mom Founders
A marketing strategy podcast for mom founders who are done feeling overwhelmed by content, social media, and the pressure to show up online everywhere, all the time.Hosted by Ruthie Sterrett, marketing strategist, agency owner, and founder of The Consistency Corner, this show is for the mom entrepreneur who already knows the basics of marketing but is too busy, too stretched, or too mentally maxed out to carry it all alone.This isnt a tactics podcast. Its a marketing thinking partner in your earbuds.Inside each episode, youll get:Honest conversations about the mental load of marketing and motherhoodStrategic clarity on social media, content planning, and visibility without burnoutReal talk about capacity, consistency, and what it looks like to market your business without losing yourself in the processFounder-to-founder perspective from someone who implements daily, not someone teaching theoryIf marketing has started to feel like another full-time job you never applied for, this podcast will feel like a deep breath.New episodes drop weekly. Find Ruthie at theconsistencycorner.com or @theconsistencycorner on Instagram. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Messaging Before Marketing: What 20 Years in Business Taught Jennifer Kok
Tuesday, 25 August, 2026
Jennifer Kok signed the paperwork on her first business two days before her second daughter was born. Twenty years, one recession, and a profitable sale later, she's here to talk about what actually gets you through the messy middle of building something real. This one is raw, it's honest, and if you've ever felt like burnout snuck up on you slowly, you need this conversation.This week I'm joined by Jennifer Kok, a 25+ year entrepreneur who built a national bakery franchise from the ground up while raising three kids, weathered a recession, and sold the business for a profit before becoming a coach for women entrepreneurs. We talk about the early days of doing it all, the moment burnout stopped being a buzzword and became her reality, and why messaging before marketing changed everything for one of her clients. If you've ever felt like you're saying yes to too many things and not sure how to stop, this episode gives you permission to narrow in.What you'll learn:- Why burnout shows up in small cracks long before it becomes a full crumble- The difference between revenue and real profit, and why chasing the wrong one keeps you stuck- Why "messaging before marketing" matters more than any platform or tactic- How one photographer quadrupled her revenue by getting specific about who she serves- Why niching down doesn't mean excluding people, it means being found by the right ones- The "pass the face test" for knowing if your messaging is actually working- Why pivoting too soon on your messaging can undo progress that just needed more time- How Jennifer's own business and family taught her that asking for help isn't a weaknessConnect with Jennifer: WEBSITE: https://nextwavebusinesscoaching.com/Masterclass for Women: https://nextwavebusinesscoaching.com/masterclassPODCAST: https://nextwavebusinesscoaching.com/main-street-success-stories/INSTAGRAM: @nextwavewithjenLINKEDIN: http://www.linkedin.com/in/jenniferowenskokFACEBOOK: https://www.facebook.com/nextwavewithjenJoin the next Marketing Mixer, a virtual networking event for mom founders. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner
