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The Consistency Corner: Strategic Social Media for Marketing to MomsAuthor: Ruthie Sterrett Social Media Marketing Strategist
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether youre launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. Youll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. Thats why were passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Messaging Problem or Mental Load Problem? Why Marketing Feels Harder Than It Should
Tuesday, 17 March, 2026
If you've ever rewritten a caption ten times and still felt unsure… this conversation will likely hit home.Many experienced founders assume their marketing struggles come down to messaging clarity. But often the real issue isn't confusion — it's cognitive overload.When you're running a growing business, leading a team, supporting clients, and managing a full life outside of work, your brain is carrying an enormous mental load. And marketing is often where that weight shows up first.In this conversation, Ruthie unpacks the difference between a true messaging problem and a mental load problem — and why so many established founders feel stuck in their marketing even when they know their work is valuable.If you're navigating an expansion season, launching something new, or simply feeling exhausted by the constant decisions required in marketing, this episode will help you reframe what's really going on.You'll walk away with a deeper understanding of:• why strategy can collapse under decision fatigue • how mental load affects messaging clarity • why visibility resentment can creep in even for experienced founders • what kind of support actually helps when you're cognitively overloadedIf this resonates, you're not the only one feeling it — and there may be a simpler explanation than you think. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner
