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Inside Startup Investing with Chris LustrinoAuthor: Kingscrowd, Sam Fiske
Join Chris Lustrino as he talks to startup founders, angel investors, fund managers, investing platform executives, and more about the online private markets. Inside Startup Investing gives listeners the inside scoop on alternative investing such as startups from an investor and founder perspectives. Language: en-us Genres: Business, Investing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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George Moringer, Tapouts — The $5M Child Wellness Platform Teaching Kids Emotional Intelligence
Episode 174
Wednesday, 29 April, 2026
In this episode of Inside Startup Investing, Chris Lustrino speaks with George Moringer about building a platform that teaches kids emotional intelligence through engaging, gamified group sessions. [00:00] Tapouts focuses on helping children ages 4–16 understand and regulate their emotions by turning behavioral science into interactive, easy-to-use tools. [01:00] George shares how the idea originated from his interest in resilience and stress psychology—and the realization that these skills are rarely taught early in life. [02:30] Early product challenges revealed a key issue: parents valued the product, but kids didn’t want to participate—forcing the team to rethink engagement entirely. [04:30] That led to a major pivot toward gamification, rewards, and group-based sessions, which dramatically improved retention and participation. [06:30] Since then, Tapouts has scaled to over 20,000 kids served and more than 200,000 sessions delivered without missing a single class. [08:30] The company’s model leverages small group sessions to create strong unit economics, with margins around 70% while maintaining high engagement. [10:30] George breaks down how Tapouts acquires customers through performance marketing, referrals, and growing organic demand. [12:30] Looking ahead, the company plans to expand its programs, increase lifetime value, and explore new distribution channels like schools, employers, and insurers. [15:00] Ultimately, Tapouts is building a preventative approach to child wellness—teaching emotional intelligence before problems escalate. [17:00]
