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9x90Author: Adi
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#65 The Billionaire's Playbook for Sports-Anchored Real Estate: Monetizing Stadiums, Solar Infrastructure, & University NIL
Episode 65
Tuesday, 18 August, 2026
In this episode of 9x90™, former NFL player turned Private Equity Titan: Kyle Auffray unpacks the massive financial upside of sports-anchored commercial real estate with Adi Soozin. For CRE titans, Auffray reveals how partnering with expanding leagues like the USL or leveraging university NIL (Name, Image, and Likeness) programs allows developers to build high-yield, mixed-use assets where they completely control their own foot traffic—eliminating the reliance on external drivers that traditional hospitality faces. Beyond domestic developments, Auffray breaks down his current $1.7 billion sports and wellness project in Roaton, and details why integrating zero-CAPEX solar infrastructure over massive stadium parking lots is the ultimate lever for instantly driving Net Operating Income (NOI).A special thank you to our sponsor, National Energy Holdings.For the empire builders and developers looking to execute on this exact strategy, National Energy Holdings is the premier firm engineering, constructing, and operating energy infrastructure for commercial real estate. By utilizing highly profitable 80/20 revenue-share models over 25-year terms, they navigate the technical complexities so you can instantly transform your existing physical footprint into a high-yield energy asset without the standard operational friction.
