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Whats Working in MarketingAuthor: RightMetric
Welcome to Whats Working in Marketing, a podcast for marketers by RightMetric that uncovers whats working across the digital landscape by tapping into the worlds best data-backed research and through candid conversations with industry experts. Join us if youre ready to learn whats working when it comes to your marketing efforts. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What The Metaverse Means for Marketers with Tom Dickens, CMO and Marketing Advisor for Web3 Brands
Tuesday, 18 October, 2022
On this episode, we spoke with Tom Dickens, a fractional CMO advising several gaming and blockchain projects. He got his start in digital working for Red Bull in Austria with me back in the day and went on to work in the startup space to expand his knowledge. He’s always been a marketer that’s at the forefront of growth and that’s because he knows where innovation is headed. There’s a secret to that and it’s called following the money as he explained. When he saw investment capital shifting to web3 and metaverse projects, he knew that would be his next chapter, and Tom has been able to bring a lot of the project management skills and media rigor from his background at Red Bull. He full acknowledges though, that some things don’t work like they did in web2 and he’s forced to learn new things every day. We talk all about what the metaverse means for marketers and how to think about this shift to decentralization. Is anyone else a little confused by NFTs these days? Listen to get clear on the intersection between commerce, activations, and web3 For more content, episodes, and show notes make sure to check out RightMetric.co.
