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Up In My BusinessAuthor: Lex Lancaster
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. Youll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered. Language: en-us Genres: Business, Entrepreneurship, Health & Fitness Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 163: Updates and Revelations About My Signature Offer
Episode 163
Monday, 9 March, 2026
Episode SummaryIn this episode, I share a personal and business update after taking my birthday off and celebrating with Shanté, Moose, and a week full of really thoughtful surprises. From there, I walk through a revelation I recently had about my business. I realized that I had been mentally positioning one of my courses as my signature offer when in reality, my done-for-you services are the true core of my business. That shift helped me rethink how my courses, launches, and schedule fit into the bigger picture of my work. I also talk about the value of having someone ask you the right questions when you’re stuck in your own head, why allowing things to evolve is important in business, and how self-led education can empower people even if they ultimately choose to hire someone to do the work.Topics I Talk AboutA recap of my birthday week and time off from recordingMy current availability for custom websites and why projects are booking far outUpdates on the upcoming Google Ads course and SEO School launchThe revelation that my signature offer is my done-for-you services, not my coursesWhy I may move SEO School to a once-per-year launchThe value of having someone help you think through business decisionsAllowing your offers and schedule to evolve as your business growsWhy I believe self-led courses help people make better marketing decisionsImportant LinksJoin the SEO School WaitlistJoin the Ads Course WaitlistWork with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram
