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Damn Good Interior Designer  

Damn Good Interior Designer

Damn Good Interior Designer

Author: Cheryl Kees Clendenon and Liz Lapan

Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take you on a roller coaster of discovery, considering success from a different lens, breaking free from groupthink, and encouraging you to embrace your own authentic designer self. There is not much they will not say out loud. In this podcast, you'll find no room for conformity as they shatter the mold of one-size-fits-all business practices. Cheryl's fearless attitude showcases a refusal to follow the conventional wisdom, ask why repeatedly and reject what no longer makes sense in todays world. If you're seeking a dose of inspiration, a splash of unconventional wisdom, and a refreshing perspective on the entrepreneurial world, the Damn Good Designer is your go-to podcast. Tune in and let Cheryl and Liz, along with their expert guests in the fields of designers, architects, landscapers, and other creative professionals, guide you toward building a remarkable business that defies norms and sets you on a path to unparalleled success."Get ready to challenge the ordinary and embrace the extraordinary! About the hosts: Cheryl Kees Clendenon- 2021 KBB Person of the year 2022 Design Studio winner Dallas Arts Awards 2021 Changemaker Design Hounds 200 or so years ago a child came roaring into the world feet first ready to show up and argue a cause. Just because. Her mother still maintains the story is- she was screaming-why- from the minute she landed wrong side up and slapped the doctor for disturbing her afternoon nap And to this day does not give it a rest except when she is sleeping. Whi
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Language: en

Genres: Arts, Business, Design, Marketing

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Season 3 Ep 59: If you confuse them, you lose them. Period.
Episode 59
Monday, 17 November, 2025

The confusion you accidentally create long before the proposal ever hits your clients inbox is the real reason clients hesitate. Your price is not the problem. You can unintentionally create confusion through discovery calls, the way you talk about freight, receiving, vendors, timelines, your value, etc. This causes your clients to be constantly collecting clues about whether saying yes to you feels SAFE or SCARY. Learn how your language, tone, and timing shape the emotional architecture your clients make decisions in, and why being clear is your most powerful sales tool. AND if you loved this episode--we have something more for you!Register for our workshop where we discuss this further on November 19 Click here to registerHave a question--click here to ask us.RESOURCE LINKS:Damn Good Workshops - WebsiteIntroducing Damn Good Workshops starting October 8! These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention.  We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room.  It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter ***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

 

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