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The Association PodcastAuthor: Jake Toohey, Ben Muscolino, Gretchen Steenstra
Jake Toohey (Adage Technologies), Gretchen Steenstra (DelCor) and Ben Muscolino (Breezio and AMS Geek) bring you The Association Podcast. With a combined five decades of experience in the association tech space, they explore challenges facing associations and bring fresh ideas to address them using strategy, design, analytics, and technology. Language: en-us Genres: Business, Marketing, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Engineering the Future of Associations: Data, AI, and Digital Transformation with Ravi Rooprai
Episode 104
Thursday, 5 March, 2026
On this episode of The Association Podcast, we welcome Ravi Rooprai, Director of IT and PMO at the Million Dollar Round Table (MDRT). Ravi shares his unique journey from molecular microbiology and pharmaceutical consulting into association technology leadership, bringing a scientific mindset to digital transformation and innovation.The conversation explores how MDRT is modernizing association technology by decoupling legacy systems, building scalable data ecosystems, and experimenting with AI-driven personalization. Ravi explains how his team approaches technology through experimentation, feasibility studies, and agile thinking to improve member experiences and operational efficiency.We also dive into MDRT’s cutting-edge meeting technology, including large-scale multilingual interpretation powered by AI and the infrastructure required to support thousands of attendees simultaneously streaming translated sessions. Ravi discusses how associations can better leverage data, personalization, and experimentation to drive engagement, retention, and measurable member value.From building a culture of innovation to applying e-commerce thinking to membership value, this episode offers practical insights for association leaders navigating digital transformation.00:01:00 Introduction to Ravi Rooprai and MDRT00:01:30 Rapid Fire Questions00:02:40 Ravi’s Career Journey from Science to Association Technology00:04:30 Lessons from Industry Applied to Associations00:05:30 Using ROI and Value Metrics in Association Technology Decisions00:07:00 Measuring Member Lifetime Value00:08:30 The Value of MDRT Membership for Financial Professionals00:10:30 Reworking Legacy AMS Systems Through Decoupled Data Architecture00:12:00 Building a Modern Data Ecosystem Around Legacy Platforms00:13:30 Scaling Membership Systems to Handle Peak Demand00:14:45 Managing 60–70K Membership Applications During Renewal Season00:16:00 Leveraging AI and Technology at Large Global Conferences00:17:00 Simultaneous Translation and Multilingual Meeting Experiences00:18:30 Solving Conference Connectivity and Infrastructure Challenges00:20:00 Improving the Member Experience Through Technology00:21:00 Favorite Tools: AI, Copilot, and Power Apps00:23:30 Empowering Staff to Experiment with Technology00:24:30 Personalization and Data-Driven Engagement00:26:00 Using Engagement Data to Shape Event Programming00:28:00 The Future of Digital Transformation in Associations00:29:00 Applying a Scientific Mindset to Technology Innovation00:31:00 Building a Culture of Experimentation and Safe Failure00:33:00 Feasibility Studies and Agile Technology Testing00:35:00 Applying E-commerce Thinking to Membership Value00:37:00 The Future of AI and Meeting Technology at MDRT00:39:00 Rethinking the Conference Experience00:40:00 Closing Thoughts
