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The Association PodcastAuthor: Jake Toohey, Ben Muscolino, Gretchen Steenstra
Jake Toohey (Adage Technologies), Gretchen Steenstra (DelCor) and Ben Muscolino (AMS Geek) bring you The Association Podcast. With a combined five decades of experience in the association tech space, they explore challenges facing associations and bring fresh ideas to address them using strategy, design, analytics, and technology. Language: en-us Genres: Business, Marketing, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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ASAE 2026 Live: Ginger Ausloos on Leadership, Member-as-Customer, and the Power of Professional Growth
Episode 112
Tuesday, 25 August, 2026
Live from ASAE Indianapolis 2026, The Association Podcast sits down with Ginger Ausloos, PMP®, AAiP, Vice President of Information Technology, at AACSB. Ginger shares a leadership approach centered on empowerment, open dialogue, mutual respect, and aligning team ideas to mission, vision, and values through strategic planning with a “member first” lens. She discusses the evolution of viewing members as both family and customers, why associations need a sales mindset and stronger cross-sell across departments, and how CRMs and processes are often underused without proper training. Ginger recaps her “AMS Exodus” session on shrinking all-in-one AMS reliance over a 10-year journey, emphasizing data portability, a central data warehouse, and modern integrations. She also highlights building a high-trust culture focused on continuous professional development, communication, business analysis, and project management practices like lessons learned and standups. 00:00 Live at ASAE 202600:46 Meet Ginger Osloos01:12 Leadership Through Trust02:26 Aligning Ideas to Strategy03:58 Members Versus Customers05:52 Everyone Is in Sales08:22 Cross-Sell for Value10:55 CRM Training Gap12:16 AMS Exodus Debate14:08 Warehouse First Architecture16:15 The Warehouse Battle16:50 Affordable Data Integrations17:26 Growth Mindset Culture19:24 Hiring for Hunger21:15 Celebrating Team Wins23:11 Training People Up25:17 Skills for Modern IT26:49 Project Management Habits28:59 Documentation and Change29:53 Process Improvement Mindset30:56 Conference Wrap Up
