 |
Strategic Counsel by ForthRight BusinessAuthor: Anne Candido and April Martini
Welcome to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? Youre in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. Stay tuned for honest, direct, and unconventional conversations on how to successfully lead and operate in business. Brought to you by business strategy veterans Anne Candido and April Martini, Co-Founders of ForthRight People and ForthRight Business. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
Quick Hits: How to Strategically Use Humor in Marketing with Emily McGregor, PenguinCat Creative
Episode 447
Wednesday, 26 November, 2025
Humor in marketing is great in theory. But, it’s not great for every brand. If you’re using humor in your marketing, it needs to be strategically on-brand for who you are (brand story) and how you communicate (brand character). In this Quick Hit, you’ll hear from Emily McGregor, the Founder & CEO of PenguinCat Creative and Scrappy Ads. They’re a creative agency of marketing geniuses who craft copy so charming it’ll make you dance your pants off. Catch the full episode here
