Toys on Tap

Author: Toys on Tap

Toys on Tap is a designer-toy podcast, creative platform, and production studio founded and hosted by Abraham Musto. It interviews artists, sculptors, collectors, and creators from the designer-toy, sofubi, resin, vinyl, bootleg, and collectible-art communities. Toys on Tap also helps artists develop and launch physical toys through production planning, factory coordination, crowdfunding strategy, packaging, storytelling, and promotion.
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Language: en

Genres: Arts, Design, Hobbies, Leisure

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Ep. 292 Toys on Tap w/ BullMart: Building Something Worth Collecting
Monday, 7 September, 2026

Bullmart founders Jerry and Shiti join Toys on Tap to talk about building a collectible that doesn’t really fit into any existing category.It’s leather. It’s weighted. It uses magnets. It comes with premium packaging and a handwritten letter, and it was created by a team new to toys.We talk about:• Why Jerry wanted to make a bull • Designing for adult male collectors • Turning ambition into a physical character • Choosing leather over traditional toy materials • Going from TWO handmade bulls a day to a real business • Shipping costs nearly destroying the margins • Why collecting is really about emotion • Collaborating with Inter Milan • Building sports and lifestyle partnerships • Creating Bullmart’s own identity • The upcoming Bank of Bull collectionBullMart is here trying to create something worth collecting right now.On Instagram: @bullmartglobalThanks to Our SupportersRate & Review the Show! Leave a rating and review wherever you listen it's the best way to help Toys on Tap grow!Subscribe and Follow AlongInstagram:@toysontapLinkedin: Abraham MustoFacebook:@toysontapYoutube:@ToysontapSubStack: @toysontapPalmstreet: Toys on Tap: Live on Sundays 6pm