The Marketing Society Podcast

The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.

Author: The Marketing Society podcast

The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000 members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events. Become a member https://marketingsociety.com/join
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Language: en

Genres: Business, Careers, Marketing

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In My Humble Opinion… Data is Set to Fuel Creativity in the Age of AI
Episode 11
Thursday, 16 April, 2026

Welcome to "In my humble opinion", a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.You're joining us for our next episode in the series, 'In My Humble Opinion… Data is Set to Fuel Creativity in the Age of AI.' Featuring Philip Gamble from Performics, and Jack Peat, Head of Newsroom at Taylor Herring.Philip and Jack explore one of the most pressing shifts in marketing today — how AI is quietly forming opinions about every brand, and what that means for the way we communicate, create, and measure impact.Because here's the thing: AI already has a view of your brand. And around three quarters of what it believes comes not from what you say about yourself, but from third parties — the press, social platforms, and the broader ecosystem of voices that surround you.Don't forget to subscribe, rate, and review our podcast!Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.