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Engineering Calmer Agencies & Consulting Firms: Calm is the New KPICan you build a business based on calm? Host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. Author: Susan Boles
Can you build a business based on calm? Host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable marginsfinancial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing wisdom about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, youll get a look at the team management, operations, financials, product development, and marketing of a calmer business. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Frameworks as a System: Scale Your Ideas Without Reinventing the Wheel
Episode 123
Tuesday, 5 August, 2025
If you've been sharing the same ideas for years but still feel like you're reinventing the wheel every time you explain them, this episode is for you. Susan sits down with Melanie Deziel, creator of the IRON Framework, to explore how to transform raw, unstructured ideas into scalable, repeatable frameworks. Go behind the scenes of the Calmer Framework’s evolution, explore why naming comes last, and show how frameworks can become the backbone of your services, content, and operations. Whether you’re trying to clarify your IP or reduce your mental load, this episode will help you treat your ideas like infrastructure.What You’ll Learn:Why lack of structure - not lack of clarity - is holding your IP backThe four components of Mel’s IRON Framework for turning ideas into frameworksHow systematizing your thinking creates business leverage and marginThe difference between creativity and reinventionWhy framework development is more collaborative than you thinkLearn More About Melanie Deziel: Melanie Deziel is a keynote speaker, author of The Content Fuel Framework, and the founder of StoryFuel. She helps entrepreneurs and organizations transform their ideas into scalable content and IP.Website: https://www.melaniedeziel.comFramework Development Cheat SheetLinkedIn: Melanie DezielLearn More About Susan Boles + Beyond Margins:Website: https://www.beyondmargins.comLinkedin: Susan Boles (00:00) - Introduction: The Problem with Unstructured Ideas (01:19) - Frameworks as a System (02:29) - The Importance of Consistent Messaging (20:36) - The Evolution of Frameworks (24:33) - Collaborative Framework Development (31:13) - Implementing and Scaling Frameworks Grab the Calm Service Design + Delivery Swipe File here
