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North Star Leaders: Positioning, Brand Strategy, and LeadershipAuthor: Lindsay Pedersen
As a leader, how do you know where to focus? When there are a hundred possibilities, how do you direct your time, your team, your budget and your emotional energy? That is what Lindsay Pedersen is exploring on the North Star Leaders Podcast. In every episode she is joined by the entrepreneurs and executives who understand the impact brand makes on their companies, and how vital it is to have a North Star that aligns the efforts of everyone working towards a common goal at an organization. They dig into how to set the conditions for a company that creates real value for decades, and navigate the dance between creating economic value now, and serving a noble purpose that will last into the future. Remember: Brand is your North Star. The The North Star Leaders podcast is hosted by Lindsay Pedersen, a brand strategist and author of the bestselling book: Forging an Ironclad Brand. She has worked with corporations like Duolingo, Starbucks, Expedia, Pantheon and IMDB, arming them with an empowering understanding of brand, and a strategy they can use to grow their business with clarity, conviction and focus. Learn more about Lindsay Pedersen at IroncladBrandStrategy.com Questions she explores on the show include: What is it like to lead a purpose-driven business? What is soggy positioning, and how do you avoid it? How does brand strategy impact company culture? Why should non-marketing leaders care about brand? How does a brand help grow a business? How can brand help you elevate pricing? Each episode of the North Star Leaders podcast is a conversation with a leader who has embraced their businesss North Star, and the impact is has made on their companies. Lindsay Pedersen brings her experience from years of working with top brands to bear in helping to unearth exactly how having a North Star has changed the direction of these organizations. Popular topics on the North Star Leaders Podcast include: Brand strategy, positioning, CM Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Think Feel Do with Christy Marble
Episode 73
Monday, 26 October, 2026
Your next buyer might be a bot. The one you have right now is still a person with feelings, deadlines, and a gut instinct. So who are you actually writing for? Christy Marble has led marketing at SAP Concur, Siteimprove, Pantheon and Visier, and she got there by studying sociology and psychology, not business. She and Lindsay talk about why B2B has always been about people, how AI can finally put the brand police out of a job, and why a walk and a good night’s sleep might be the most human advantage we’ve got left. You’ll hear them discuss: Why studying people, not business, turned out to be great training for B2B marketing The moment Christy realized getting up on stage mattered to other women in the company, even when she’d rather have stayed in her seat How she got her team access to protected AI tools, and why she thinks there’s still more than enough work to go around Using AI agents to help everyone stay on brand, so nobody has to play brand police Writing for humans and for AI search engines at the same time, without losing the “feel” side of your message How content that works well for AI engines also helps people who rely on screen readers and similar tools Why getting outside to walk and sleeping on big decisions still beat rushing to an answer Resources: Christy Marble on LinkedIn Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn
