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Indie Writers ClubAuthor: James Blatch & Cara Clare
Cara Clare and James Blatch host a weekly light-hearted chat about all things self publishing. Join the Word Count Club to be a part of the accountability partnership. We'll support each other in getting the words done :)Send in your questions, comments and talking points to our discord channel. Language: en-gb Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Self Publishing Show - Ep 438
Episode 438
Thursday, 12 March, 2026
James and Cissy discuss new marketing insights and mindset strategies for indie authors navigating an increasingly complex publishing landscape. From experimenting with BookBub ads and improving AI-assisted translations to analysing breakout success in romance adaptations, the conversation explores how authors can stay competitive in a crowded market. Cissy also shares a creative direct-to-reader marketing tactic, sending postcards to readers, as a way to build stronger audience relationships beyond digital platforms. The episode concludes with the hosts’ “Three Things” mindset practice, a simple daily habit designed to help authors maintain perspective, gratitude, and motivation in a challenging creative career.Key Talking PointsHow BookBub ads and promotional pricing strategies can create long-tail sales effects beyond the initial campaign.Lessons learned from improving AI-assisted translations and the impact of higher-quality translations on international book sales.Why certain romance stories and adaptations suddenly explode in popularity — and what authors can learn from those breakout successes.Creative marketing experiments, including sending postcards and physical mail to readers to build stronger audience connections.The “Three Things” daily mindset practice: identifying something that made you happy, something that moved your work forward, and something you’re looking forward to.Links & Resources MentionedProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions)https://prowritingaid.comAI Translations Course https://learnselfpublishing.com/aitranslationsBookBub Advertising Platform https://bookbub.com/adsJames Blatch's donation link: http://jamesblatch.com/marathon The Self Publishing Show 2026 https://www.learnselfpublishing.com/spsliveHeated Rivalry: https://www.imdb.com/title/tt35495073/
