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Indie Writers ClubAuthor: James Blatch & Cara Clare
Cara Clare and James Blatch host a weekly light-hearted chat about all things self publishing. Join the Word Count Club to be a part of the accountability partnership. We'll support each other in getting the words done :)Send in your questions, comments and talking points to our discord channel. Language: en-gb Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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069 - Navigating Christmas as an Indie Author
Episode 69
Tuesday, 23 December, 2025
In this festive episode of the Indie Writers Club, James Blatch and Cara Clare discuss the challenges of taking downtime during the holiday season while managing their writing businesses. They reflect on sales trends during Christmas, share personal experiences with marketing strategies, and delve into the impact of TikTok's algorithm changes on book promotion. The conversation also highlights success stories in indie publishing, the implications of AI in translations, and innovative book launch strategies. Finally, they share their favourite Christmas movies, emphasising the nostalgia and comfort these films bring during the holiday season.TakeawaysTaking downtime during the holidays can be challenging for business owners.Sales trends often dip during the holiday season, particularly for eBooks.Marketing strategies need to adapt to changing platforms like TikTok.Success in indie publishing often comes from direct engagement with readers.AI can be a useful tool for translations, but it requires careful management.Book launch strategies are evolving, with influencer marketing gaining traction.Nostalgia plays a significant role in holiday movie preferences.The pace of change in the publishing industry is accelerating.Personal experiences can inform marketing decisions and strategies.Finding a balance between work and downtime is essential for creativity. Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.https://www.indiewritersclub.com/supportChapters00:00 Christmas Reflections and Business Challenges03:03 Marketing Strategies During the Holiday Season05:48 Navigating TikTok's Algorithm Changes08:47 Celebrating Success: Sasha Black's Journey11:34 The Future of AI in Translations14:35 Book Launch Strategies and Influencer Marketing21:06 Christmas Movie Nostalgia26:46 The Comfort of Familiar Films31:06 Jane Austen and Holiday Humor
