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The Rectified PodcastAuthor: Sandy Dedeian
Unleash the true potential of your direct-to-consumer brand with the Rectified Podcast. Dive into real conversations with fellow founders and experts who share authentic insights to help you scale your direct-to-consumer business. Experience clarity over confusion and take actionable steps as you listen, learn, and grow. If scaling your brand feels daunting, join us now and transform your journey into success! Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#92 E-Commerce Brands: Stop Spending on Ads Until You Do This First
Thursday, 9 April, 2026
Most e-commerce brands pour money into paid ads before their foundation is solid, and that's exactly why they're not converting.In this episode, Sandy sits down with Nora Arzoumanian, Head of E-Commerce at Mobilia, with over two decades of experience scaling e-commerce for product-based brands across multiple industries. Together, they break down what actually drives e-commerce conversions, why email marketing and SMS outperform paid ads for product brands, and what small and mid-size brands can do today to move the needle without burning through their budget.What you'll learn in this episode:Why your paid ads are not converting and what to fix firstHow to use email marketing and SMS to drive consistent revenue for your product brandThe trust signals every e-commerce website needs to reduce friction and increase conversionsThe difference between SEO and GEO and what it means for product brand visibilityHow to optimize your e-commerce website for both search engines and real buyersWhether you are just launching your DTC brand or trying to scale past a plateau, this episode is packed with practical e-commerce marketing strategies you can apply immediately.⚡️Join the waitlist to be notified about our monthly workshops ➡️ https://learn.rectified.co/2026-workshop-waitlist⚡️Join the Rectified Founders Community, a FREE space where you connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerNora on LinkedIn: https://www.linkedin.com/in/noraarzoumanian/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/Chapters: 00:00 Meet Nora Arzoumanian07:18 Paid Ads Reality Check10:20 Email Marketing Goldmine20:27 Selling High Ticket Online25:46 Website Content and UGC29:29 Analytics and Journey Mapping31:57 SEO Meets GEO37:44 Designing for Humans and AI40:31 Three Quick Wins
