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The Rectified PodcastAuthor: Sandy Dedeian
The Rectified Podcast is the go-to resource for founders navigating the complexities of Direct-to-Consumer (D2C), e-commerce, and retail brands. We dive into real conversations with fellow founders and experts who share authentic insights to help you scale your business with clarity. Join us to gain actionable strategies on: Scaling E-commerce, D2C & Retail operations Modern Brand Building across online and physical channels Social media & content strategies that drive traffic and conversions Hit FOLLOW to get actionable insights every week & turn your vision into a profitable reality! Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#106 The Email & SMS Plan to Win Black Friday
Episode 106
Friday, 28 August, 2026
Last holiday season, shoppers spent over $1 trillion, and the brands that cashed in weren't the ones with the biggest ad budgets. They were the ones who owned their audience. Your social followers can disappear with an algorithm change, but your email and SMS list is yours, and it's the most profitable channel most product brands ignore.In Part 2 of our monthly Holiday-Ready E-Commerce series, I sit down with e-commerce expert Nora Arzoumanian (20+ years in e-commerce) to build your email and SMS plan for Black Friday, from the automations that make money on autopilot to the exact campaign calendar that wins Q4.Here's what you'll learn: – Why email is a goldmine and social traffic is just borrowed – When SMS is worth it (and how to use it without burning your list) – Abandoned cart done right: the 3 to 4 email sequence that recovers the sale – How to build your list now with pop-ups and lead gen, before the rush – How to plan your Black Friday email calendar and how often to send🛠️ Tools mentioned: Shopify (affiliate): Start free, build for $1/month, earn up to $13,000 in credits as you sell: https://shopify.pxf.io/rectifiedMetricool: Schedule all your content in one place. Use code RECTIFIED for a 30-day free trial of any tier: https://i.mtr.cool/RSBQOYFind me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/🎧 New to Nora? Watch her first episode here: https://youtu.be/ZgzgOkBwfjY?si=AsHFHkAJ48sZosATNew episodes in this series drop monthly through December. Subscribe so you don't miss one.Chapters00:00 Email Matters More03:14 Abandoned Cart Basics10:12 Build Your List Now12:57 Clean Up Unengaged15:02 Subscriber Value Math17:35 Core Email Automations24:33 Holiday Campaign Planning30:53 Email Frequency Strategy34:28 SMS During Black Friday44:23 Deliverability And List Health48:21 Convert Followers To Email
