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The Cult Your Brand PodcastAuthor: Jack Heald
The Cult Your Brand Podcast is about the art and science of changing minds, building cultures and nurturing loyalty. In a time when people care more about reasons to hate one another, we talk with the people who specialize in reasons to love, people with a track record of creativity. We hear their stories. We learn from the struggles they faced, the obstacles they overcame, the so-called "solutions" they tried that failed, and ultimately the winning behaviors we can emulate. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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010 - Crafting Meaning: Jeff Sexton on Branding & the Human Need for Story
Episode 8
Monday, 9 June, 2025
DESCRIPTIONJeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection.BIG IDEAJeff unpacks how children’s squabbles reveal the essence of narrative control—shifting the beginning of a story to change its meaning—and connects this to iconic advertising campaigns like Cadillac’s “Penalty of Leadership.”At Cult Your Brand, we're obsessive about loyalty - how to get it, how to keep it, what to do so you never lose it. Ready to transform your slightly-better-than-average brand into a lovable, personable powerhouse brand? Let's talk. Contact information for Jack Heald & Cult Your BrandCult Your Brand WebsiteJack Heald on TwitterWizard of Ads WebsiteJack Heald on LinkedIn Learn how to Cult Your Brand. Who are these Wizard of Ads people and what are they all about? Explore the magic which is the Wizard Academy.
