TechBurst Talks

Author: Charles Reed Anderson

In the dynamic realm of technology, buzzwords such as IoT, Smart Cities, and AI hold promise for transformative change, yet why do they often fall short of expectations? Introducing TechBurst Talks a beacon of pragmatism in an industry often swayed by complacent optimism. Join us as we engage with global industry leaders to delve into the latest buzzwords, discerning between hype and reality.
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Language: en

Genres: News, Tech News, Technology

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058: The ART & SCIENCE of B2B Marketing: Delivering what Buyers VALUE
Episode 6
Tuesday, 11 February, 2025

🚀 Tech, Marketing, and a Football Obsession—What Could Go Wrong? In this episode of TechBurst Talks, I sit down with my old mate Jon Buckthorp—Commercial Director of Differentiated, founder of Jon B Studios, and the kind of guy who juggles marketing, content, board advisory roles, and a questionable football allegiance (looking at you, Lincoln City). We cut through the noise of B2B marketing, diving into: 🔥 Why creativity is the secret weapon in tech marketing 🔥 The brutal truth about building a personal brand 🔥 How to stay authentic in a world of corporate BS Plus, we chat about Jon’s journey from Vodafone to his portfolio career, the future of B2B marketing, and—because he can’t help himself—football. This one’s raw, insightful, and packed with no-BS lessons on career, creativity, and making an impact. Tune in, laugh a little, and maybe even learn something. 01:15 Welcome to TechBurst Talks with Jon Buckthorp 02:05 Jon's Journey in Tech and Marketing 04:00 The Birth of a Portfolio Career 05:10 Inside Differentiated: Creativity in B2B Marketing 06:36 Jon B Studios: Influencer Marketing Redefined 08:15 Challenges and Triumphs of Personal Branding 17:40 The Women's Sports Alliance: Promoting Women in Sports 19:45 Future Goals and Aspirations 21:30 B2B Tech Marketing: The Good, The Bad, and The Creative 22:50 Deliberate Marketing Strategies 23:33 B2B Marketing Success Stories 26:35 Challenges in 5G Marketing 28:20 Innovative Marketing Approaches 33:25 Personal Reflections and Career Advice 36:05 Fun and Personal Questions 41:40 Closing Remarks Find out more: Differentiated Web Site Linkedin Women's Sports Alliance Web Site Linkedin Follow Jon on LinkedIn X BlueSky Download Differentiated’s “Art and Science Research Report” here