Just The Tip

Author: Curtis DeCora

No fluff, no bullshit, no surprises and no upsell "gotcha" moments, Just the Tip. Just The Tip provides a weekly tip as it relates to your marketing, sales, and business growth. Curtis DeCora is the principal of Superior Marketing and a Native American Entrepreneur from the Lac Courte Oreilles Band of Lake Superior Chippewa reservation. Curtis has 14 years of experience as a high-performing sales professional ranging from enterprise-class sales, to door-to-door sales, and today trains sales people from noobs to high-performers.
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Language: en

Genres: Business, Marketing

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Episode 005: List Building and the Customer Database
Episode 5
Tuesday, 22 December, 2020

There are tremendous benefits associated with a customer data and list building. In this episode we cover 8 ways to build a customer database, along with 5 true benefits of having a customer data base. Less than 10% of my clients, when I started working with them had a customer database. These businesses are focused on customer acquisition through digital advertising. Some gooroo told them they need to spend money on Google Adwords Pay-per-Click, and Facebook Video Advertising, among other excessively spendy options. Whereas, I focus on building customer lists with buyer and non-buyer data. I focus on cutting costs, becoming more efficient and boosting our revenue through simplistic means. Learn more