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The Texture LoungeCurated conversations about all things Black culture, beauty & lifestyle. Always from the POV of creators & owners of colour. Author: Tumi Brooks
A curated cocktail of conversations of the multi-layered experiences of women, creators & owners of colour. Always, from a Black perspective and hosted by Tumi Brooks.Join me in the Lounge. Eavesdropping allowed, always.www.thetexturelounge.comInstagram & Twitter: @thetextureloungeMusic: Driving Me Crazy by Rheimidi Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Entrepreneurship, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep. 45 | The Power of Scent: OURSIDE's mission to revolutionize the fragrance industry, with Keta Burke-Williams
Episode 45
Monday, 13 November, 2023
In this episode, Keta Burke-Williams, the founder of OURSIDE, discusses her journey as a brand owner and the her journey within the fragrance industry. She shares insights into the importance of communication, brand design, and sustainability in building a successful brand. Keita also emphasizes the power of scent and its ability to create a sense of belonging. She discusses her vision for OURSIDE as a scented self-care brand and the importance of maintaining a strong brand identity as the brand grows.Key TakeawaysThe value of over-communication with customers and transparency regarding product availability and setbacks.Showcase the behind-the-scenes process to customers, creating transparency and building trust.Work with a creative agency to bring the brand's vision to life through an ownable visual identity, logo, and color palette.The importance of creating a unique and eye-catching product that stands out on shelves and against the competitor.Partnering with Credo Beauty as the first retail partner for OURSIDE, focusing on self-expression and personal connection.Her commitment to sustainability by using recycled glass, FSC-certified paper, and sourcing locally to reduce the carbon footprint.Discusses the use of a combination of natural ingredients and safe synthetics to create vegan-friendly and cruelty-free products.Prioritizing self-care and find moments of peace to maintain balance and personal well-being.Recommended for: Fragrance enthusiasts and individuals interested in building a sustainable and inclusive brand, particularly those seeking insights into brand design, transparency, and the power of scent in creating a sense of belonging.Follow OURSIDEInstagram: @OurSide.nycWebsite: www.OurSide.nycFollow The Texture LoungeInstagram: @The Texture LoungeWebsite: www.TheTextureLounge.com Hosted on Acast. See acast.com/privacy for more information.
