 |
Business of Photography PodcastThe original photography podcast focused on the business of being a professional photographer. We help you make a living doing what you love. Author: Sprout Studio
We help you make a living doing what you love photography! Language: en-us Genres: Arts, Business, Entrepreneurship, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
How to price your digital files as a wedding and portrait photographer
Monday, 27 May, 2024
Are you struggling with how to price your digital files as a photographer? Are you trying to balance offering digital files and printed heirloom products for your clients? In today’s digital-first world, you must adapt to the growing demand for digital files. Yes, you know that most clients will be well-served with heirloom printed products to enjoy in their homes, but they still start by asking about digital files. So, how do you answer? Why you should be offering digital files to your clients There are plenty of good reasons why a client may want digital files. Backdrops or screen savers on phones or other devices Sharing on social media Digital frames and TVs Personal archives and backups Custom (or quirky) products and print orders (i.e. tote bags, pillows, etc.) Convenience and accessibility Digital images are a part of our lives, so you shouldn’t gatekeep them from your clients. Instead, consider offering them as an upgrade or purchase or including them when your clients order printed products. That way, you’ll have the best of both worlds! 4 pricing models for your digital files as a photographer There are 4 pricing models for how to price your digital files as a photographer. They are: Single digital files Bulk digital files Included in packages Included with specific products Here’s a quick walkthrough of each and an answer to the question, “Do you sell digital files?”
