Auto Service World Conversations

Author: Auto Service World

News, views, features and commentary about the automotive repair and service industry in Canada.
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Language: en

Genres: Automotive, Business, Leisure

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Shake ‘n Bake: Lessons in Trade Show Engagement with David Babcock
Episode 150
Monday, 27 July, 2026

Will Ferrell impersonator David Babcock may show up as Ron Burgundy, Ricky Bobby, or Buddy the Elf, but his real work is on the trade show floor. In this episode of Auto Service World Conversations, he walks through how entertainment and curiosity can turn a quiet booth into a steady stream of qualified leads. Babcock not only explains his strategy for targeting the right attendees and help exhibitors cut through “the gauntlet of chaos” on the show floor, but how any exhibitor can avoid wasted spend and risk-averse marketing — and why most booths fail to make attendees feel like a big deal.Support the show