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The Local Marketing Trends PodcastAuthor: Gordon Borrell
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit. Language: en Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How a Small-Town Idea Became Big, Thanks to One Radio Show
Episode 173
Monday, 20 July, 2026
As part of a continuing series on how marketing made small ideas big, this episode focuses on an unlikely suspect -- a retired sheriff's detective with a passion for history. West Virginia native David Taylor created a unique heritage project that might have remained a personal hobby, except for a two-hour radio interview one Sunday morning. Gordon and Corey explore why this story perfectly illustrates an enduring truth about marketing: great ideas still need the right amplifier, and sometimes that amplifier isn't a fancy campaign on streaming platforms or social media — it's a simple kick-start in trusted local media. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
