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The Data Malarkey PodcastAuthor: Sam Knowles
The Data Malarkey podcast and it's audio-visual twin, the Data Malarkey Show on YouTube a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there'd be rather less data malarkey about. Language: en-gb Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Engineering rigour vs PR Malarkey - Stephen Waddington on data, stories, and measurement
Episode 4
Tuesday, 25 November, 2025
Master Data Storyteller, Sam Knowles, welcomes Wadds Inc.'s Stephen Waddington to explore engineering-style rigour in PR. They discuss: elevating the function during the pandemic, building multi-source datasets for the "Pints & Profits" case study, why "synthetic audiences" are "ultimately junk," McDonaldization and repeatability, balancing numbers and narrative, and the pitfalls of AVE and proxy metrics - plus a call for all PR practitioners to contribute to Stephen's PhD research. Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com Resources and social media • Contribute to Stephen's PhD research: https://publicrelationsmanagement.phd • "Pints & Profits" (Brew case study) http://bit.ly/3KC7qcE • Market Research Society: "Campaign for Better Data" http://bit.ly/4pD2RyZ • Stephen's blog: https://wadds.co.uk/blog • Stephen's Substack: https://wadds.substack.com • Stephen's LinkedIn profile: https://www.linkedin.com/in/stephenwaddington/
