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The Family Business PodcastThe Family Business Podcast is dedicated to the s Author: Tharawat Magazine
The Family Business Podcast is dedicated to the stories of family-owned companies and entrepreneurs around the world. This podcast is brought to you by Tharawat Magazine, a global publication that inspires family businesses and multi-generational entrepreneurs as they start, grow, and sustain their companies. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Leveraging Big Data to Reach Your Customers
Thursday, 22 November, 2018
The ways big data is impacting today’s business climate may be too numerous to count. The ability to access oceans of data relatively easily is a fairly new but massive phenomenon. And while many are excited about the capability, few are seriously examining how to leverage this data to exercise the core function of any business – sell a product or service in the marketplace. Few areas are as greatly impacted by this development as marketing and customer relationship management. But how does having so much data about customers improve marketing decisions for companies? There are currently strides being made in answering these questions. Certainly, cloud-based solutions are available that can help businesses leverage data to lower their Customer Acquisition Cost (CAC), for example. Studying these emerging issues quite intensely is expert Michael Haenlein, Professor of Marketing at the business school ESCP Europe, Associate Dean of the ESCP Europe Executive PhD Program and the Scientific Director of the ESCP Europe Research Center on Big Data. Professor Haenlein’s research expertise lies in customer relationship management (CRM), social media and marketing research. Specifically, he analyses the relationship between social networks and customer profitability.
