PM vs PMM

Author: Arjun Kalburgi Aditi Patel

Join us in demystifying modern product roles and dynamics. On PM vs. PMM, we share our experiences in the roles - exploring their differences, teamwork, and conflicts. Discover how your product team can create great products, and never forget to be user first! We also look into current events in the tech world and share our opinions! Keeping it real, light and fun. 
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Language: en-us

Genres: Business, Management, Marketing

Contact email: Get it

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The Buyer/User Dichotomy: Navigating B2B Product Development
Episode 45
Thursday, 6 June, 2024

Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizing your approach and ensuring your product's success. Tune in and elevate your product management game with us!