Neformat

Author: Neformat Ukraine

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Espen & Carlotta (BRENN ALT) on the everyday life of metal concert organizers in Norway. Neformat Podcast
Episode 5
Thursday, 6 August, 2026

At Inferno Metal Festival, our CEO Oleksandr Masovets met Espen Forsmo and Carlotta Agostinelli from the booking agency BRENN ALT in Norway, who face surprisingly similar challenges to those in Ukraine (except for the war, of course).Listen to our conversation to hear about the nuances of organizing concerts and festivals in Norway, the everyday life of underground bands, and the idea of promoting the "Baltic Circle" tour route.---На Inferno Metal Festival наш CEO Олександр Масовець познайомився з Espen Forsmo і Carlotta Agostinelli, представниками букінгу BRENN ALT з Норвегії, у яких виявилися доволі схожі до українських проблеми (за винятком війни, звісно). Про різні нюанси організації концертів та фестивалів у Норвегії, будні андеграундних гуртів й ідею популяризації маршруту “балтійським колом” слухайте у нашій розмові. ---Timecodes00:02:27 - How Norwegian music differs from the rest of the Scandinavian region00:11:42 - How the Norwegian DIY scene works00:19:09 - The impact of regional geography on band formation and touring00:25:12 - The path to success for a Norwegian band00:27:53 - Is making music professionally in Norway profitable?00:33:04 - Competing with major promoters in Norway00:36:36 - The scale of BRENN ALT booking agency's operations00:38:46 - Is it easy for bands to include Norway in their tour?00:42:33 - Plans to promote the "Baltic Circle" tour route for musicians00:47:06 - The importance of community and the "thousand emails" theory00:55:59 - What Espen and Carlotta know about Ukrainian music01:02:43 - Current Norwegian music you should check out:https://open.spotify.com/playlist/1begcWZL09cK555VMkGgnJ