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The FODcastAuthor: Tim Roedel and James Hodges
In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future. Language: en-gb Genres: Business, Management, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Pricing Isn’t Broken - it’s Blind, with Meghan Stabler
Episode 1
Monday, 27 April, 2026
Pricing in retail still isn’t where it needs to be.In this episode of The FODcast (and the launch of Season 8), we sit down with Meghan Stabler (Co-Founder and CMO at AI-driven, contextual pricing platform alentr) to explore why pricing remains one of the most complex and underdeveloped areas in digital commerce.Drawing on her experience as former SVP of Global Marketing at BigCommerce where she helped scale the business through to IPO, Meghan shares a clear and practical perspective on the gap between performance metrics and pricing strategy - and what businesses need to rethink.We cover: Margin vs conversion - why strong performance doesn’t always mean pricing is right The reality of discounting - easy to implement, harder to sustain AI in pricing - where it adds value and where it still falls short Static vs dynamic models - why many businesses remain reactive Pricing guardrails - protecting margin while staying competitiveIf pricing is still being treated as a periodic review rather than an active, strategic lever, this is a conversation worth your time.🎧 Listen | Comment | Share#FODcast #DigitalCommerce #Retail #PricingStrategy #AI #eCommerceSimply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/
