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The FODcastAuthor: Tim Roedel and James Hodges
In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future. Language: en-gb Genres: Business, Management, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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B2B Commerce Isn’t Broken - It’s Complicated with Tom Williams, UNRVLD
Wednesday, 11 March, 2026
B2B commerce complexity isn’t just technical. It’s organisational, behavioural and cultural.On this week’s episode of The FODcast, James sits down with Tom Williams, Head of Commerce at UNRVLD to unpack why B2B transformations stall…and what actually gets them moving.We cover a whole host of topics including:Complex pricing + org structures: different users, permissions and hierarchies; and why it needs uncovering earlyLegacy order channels (email, punchout, OCR and more): you often can’t “switch it off” even if it’s inefficientCustomer-first vs tech-first: most businesses start with a feature tick list, not customer behaviourDigital maturity reality checks: why teams think they’re further along than they areIntegration first: a robust middleware approach that lets you change systems without breaking everything elseIf you’re modernising B2B, this is a practical conversation: start with the “as is”, map the “to be”, then make progress iteratively - without forcing a big bang.🎧 Listen | Comment | Share Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/
