Marketer of the Month

Author: Outgrow

The difficulty, writes Keynes, lies not in the new ideas, but in escaping from the old ones. Outgrows Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
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Language: en

Genres: Business, Marketing

Contact email: Get it

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Snippet: Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon on AI and Human Creativity
Wednesday, 8 October, 2025

Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon, emphasizes that while AI has traditionally been used to optimize tasks like refining marketing messages or improving conversion strategies, its real potential lies in augmenting human creativity rather than replacing it. He advocates for a balance where AI supports experimentation and exploration, enabling teams to dream bigger and envision possibilities beyond what the raw data suggests. AI becomes an innovation partner, enhancing human ingenuity instead of constraining it.Listen to the full podcast now- https://bit.ly/41yIYPc#AI #HumanCreativity #Innovation #DataDriven #MarketingTech #IgorMikhalev #Outgrow"