Be Real Show

Author: Travis "2TALLIN' Huff

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#466 - Joe Terry gets REAL about going from NFL Linebacker to helping companies, leaders, and people drive extraordinary results
Episode 465
Wednesday, 15 July, 2026

🎙️ Be Real Show Podcast Notes Guest: Joe Terry CEO, Culture Partners | Former NFL Linebacker | 16x Ironman | Bestselling Author Episode Title Ideas From NFL to CEO: The Power of Surrendering to Lead Why Company Culture Beats Strategy Alone How Elite Performers Think Differently Leadership Without Ego Building Winning Cultures in Business and Life Joe Terry Bio Joe Terry is the CEO of Culture Partners, a leadership and organizational culture consulting firm. Before entering the business world, he played linebacker for the Seattle Seahawks, later completed 16 Ironman triathlons, and became the author of the USA Today bestselling book Surrender to Lead. His work focuses on helping organizations align culture with measurable business outcomes through clarity, accountability, and leadership development.