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RevOps ChampionsAuthor: Denamico
Why is it that some companies scale faster and more efficiently than others, when they have access to the same resources as everyone else? Funding, head count, resourcesthese things dont guarantee success in any business. So, what is it that separates the companies that scale efficiently from the ones that struggle to get off the ground?On RevOps Champions, we talk with some of the brightest minds in B2B leadership to answer this very question. Tune in for insights and tips on how to align your people, streamline your processes, trust your data, and leverage technology to grow your business.This podcast is hosted by Brendon Dennewill, CEO and Co-founder of Denamico, a Diamond HubSpot Solutions Partner and technology consulting firm based in Minneapolis. Language: en-us Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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87 | The Focus Fix: How Specialization Fuels Growth | Corey Quinn
Episode 87
Wednesday, 10 September, 2025
In this power-packed episode, marketing expert and author Corey Quinn reveals the proven strategy that helped scale Scorpion from $20 million to over $150 million in revenue. Quinn shares his deep specialization methodology - a trademarked approach that transforms generalist professional services firms into industry-dominant specialists. Through compelling stories including a Tesla giveaway that generated 100+ franchise clients, Quinn demonstrates why saying "no" to everyone and "yes" to one vertical market creates the ultimate competitive advantage. This episode is essential for agency owners, consultants, and professional services leaders stuck in the generalist trap and ready to break through to exponential growth.What You'll Learn:The Generalist Trap: Why serving everyone leads to context switching, operational inefficiency, and commodity pricing that keeps you stuckDeep Specialization Framework: The 5-step methodology to escape founder-led sales and build a vertical market specialist businessThe Tesla Strategy: How a $100K+ marketing gamble at the IFA conference generated 100+ franchise clients and transformed Scorpion's businessLTV vs CAC Mastery: Why lifetime value (LTV) is the most critical metric and how specialization creates 10X+ advantages over generalist competitorsThe Specialization Flywheel: How focusing on one vertical creates operational leverage, authority, premium pricing, and sustainable competitive moatsScaling Through Verticals: The strategic approach to expanding from one specialized vertical to five while maintaining deep expertiseCorporate vs Entrepreneurial Dynamics: How to align with visionary leadership and speak their language to drive big initiativesResources Mentioned:Anyone Not Everyone: A Proven System to Escape Founder-Led Sales is Corey Quinn's bestselling book. Get started with the free audiobook and digital workbook with videos, templates, and worksheets. IFA Conference: International Franchise Association annual conference HubSpot: Early adoption story and evolution from 5-person to 500+ person sales teamsScorpion: Digital marketing agencyAbout Corey QuinnMarketing Expert, Author & Business Growth Strategist at Corey Quinn, Inc.Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!
