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Public Relations Stories and StrategiesAuthor: Stories and Strategies https://storiesandstrategies.ca/
Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.Stories and Strategies is the podcast that changes that.Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content. Language: en-us Genres: Business, Marketing, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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What it Takes to Sell Your Brand Across the Atlantic
Episode 249
Monday, 28 September, 2026
Every brand that crosses the Atlantic faces the same unspoken question, and almost nobody asks it out loud before they've already spent the budget: should we act like ourselves, or should we act like we belong here? Volkswagen bet on staying unmistakably German and won over American drivers. Other brands have made the opposite bet and won too. There's no universal answer, and that's exactly what makes it a hard call to get right.Daisy Pack, managing director of HUNTER's London office, has spent more than two decades sitting inside that decision for American and British brands trying to win over each other's audiences. In this episode, she walks through how she actually makes the call, using a real campaign for Premier Protein that skipped the obvious American fitness playbook entirely, and explains why the right answer for a brand crossing the Atlantic in 2026 might be the opposite of what worked ten years ago. Listen For4:09 Should American brands emphasize or downplay their identity when entering the UK?8:13 How did Premier Protein make an American brand culturally relevant in Britain?14:05 Why do American and British audiences respond differently to brand storytelling?15:49 When can leaning into Americana actually help a brand connect with British consumers?19:28 What should an American brand do before launching or expanding in the UK?Guest: Daisy Pack, Managing Director, Hunter PR LondonIG | Website | Company LinkedIn | LinkedIn | Hunter UK LinkedIn | EmailDoug DownsSubstack | Website | LinkedIn Subscribe to the Stories and Strategies PR podcast newsletterAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeExplore the Statista opportunity in New YorkScroll down and click View All Open Positions then find the NY opportunitySupport the show
