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SIMPLE brand With Matt LylesAuthor: Matt Lyles
Do you ever wonder why the top brands are winning? Its because they provide customers with the one thing that most brands arent - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. Youll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Lets make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others. Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Great Customer Experience is in the Details - Steven Van Belleghem
Episode 142
Wednesday, 20 November, 2024
In this week’s episode of the SIMPLE brand podcast, I talk with Steven Van Belleghem.Steven is one of the top customer experience thought leaders in the world. He’s helped world-leading companies like Disney, Mastercard, Mercedes, and Salesforce learn how to be more customer-centric. And Steven is the author of six bestselling books including his latest - A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture.Here’s what we discuss:How to know if your brand is truly customer-centricThe value of adding emotion to customer relationshipsHow details make the difference in your customer experienceThe barriers that keep brands from being customer-centricHow to instill effective empathy in your customer experienceThe secret to customer loyalty is being more loyal to your customersRESOURCES FROM THIS EPISODE:Steven's websiteSteven’s book - A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture Steven’s free resource - How to Become a Shiny Diamond WorkbookSteven's YouTube channel Steven on LinkedInSIMPLE brand Podcast #35 - Create a Customer-Centric Experience
