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This Is A PrototypeWe are in the midst of an unprecedented time in the history of the design profession. Businesses are investing in design at rates never before seenbuilding scaled design teams of hundreds and even thousands of designers, and hiring design leaders... Author: Doug Powell
We are in the midst of an unprecedented time in the history of the design profession. Businesses are investing in design at rates never before seenbuilding scaled design teams of hundreds and even thousands of designers, and hiring design leaders into executive roles giving them influence and access at the highest levels. As an executive design leader myself, Im fascinated by the experience of designers moving into these new leadership roles. For most of us this is completely uncharted territory, the jobs are often undefined and there is rarely a roadmap or playbook to help us succeed, so most of us have had to learn on the job.In each episode of This is a Prototype, I invite two design leaders who have traveled very different life and career journeys to share their stories, compare notes, and talk about what it takes to be a leader in this new era of design. Language: en Genres: Arts, Business, Design, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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S2•E10 Kevin Bethune
Episode 10
Monday, 7 October, 2024
In this episode—the finale of Season 2 of the series—I speak with renowned design leader and author Kevin Bethune.Kevin’s remarkably divergent career spans engineering, business and design over more than 25 years. He’s worked as a nuclear engineer at Westinghouse Nuclear, designed sneakers at Nike, and consulted with global enterprises at BCG. Kevin currently leads Dreams • Design + Life, a think tank that delivers design & innovation services using a human-centered approach.A Board Trustee for ArtCenter College of Design and a Board Director for the Design Management Institute, Kevin is the author of one of my favorite design books, Reimagining Design: Unlocking Strategic Innovation, which was published by MIT Press in 2022. Kevin’s next book, Nonlinear: Navigating Design with Curiosity and Conviction will be published in February of 2025.
