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The Rebranded TeacherAuthor: Lauren Fulton - The Rebranded Teacher
A podcast for Teachers Pay Teachers sellers who want to grow their businesses. Hosted by Lauren Fulton. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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#1 Mistake TPT Sellers Make in January 2026
Monday, 15 December, 2025
Stop setting random goals that look good on paper and build a plan that actually grows your TPT store. We dig into the quiet reason January resolutions fail for sellers: a lopsided focus on traffic while ignoring conversion and customer retention. Views matter, but without a store that converts and a system that brings buyers back, more clicks just multiply frustration. We break the cycle with a simple, repeatable framework you can use to shape your 2026 profit plan.First, we unpack traffic the right way—seasonal keyword research, standards language teachers actually search, and resource ideas that match real classroom timing. Then we turn to conversion, where the biggest wins often hide: mobile-friendly covers, a thumbnail story that sells outcomes, previews that answer objections in seconds, and pricing that reflects value in your niche. Finally, we show how retention multiplies every effort: thoughtful post-purchase emails, bundle pathways, product ecosystems that build trust, and updates that keep customers engaged across the school year.You’ll hear how to read your data to pick a starting point, map tasks to each revenue driver, and avoid the trap of busywork disguised as growth. If you’ve ever asked why more views aren’t leading to more sales, this conversation gives you a practical path forward and a way to plan an entire year with clarity and confidence. Ready to trade guesswork for a blueprint? Join our TPT Profit Plan workshop to build your personalized roadmap for 2026, then come back next week to keep the momentum going.If this helped you, follow the show, share with a TPT friend, and leave a quick review—what revenue driver are you focusing on first?Sign Up for the TPT Profit Plan Workshop: https://rebrandedteacher.kartra.com/page/hun253Watch This Episode on YouTube: https://youtu.be/L-wcnfZiuGw Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show
