Fence & Deck Mastery Podcast

Author: Alex Danner

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry.  Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses.  He has been in the digital marketing industry for over ten years.The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.  If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals.  If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.
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Language: en-us

Genres: Business, Marketing

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Episode 79 - Built a company doing $2.5 million+ in revenue
Episode 79
Wednesday, 19 November, 2025

Join Alex Danner for an inspiring conversation with deck industry legend Bobby Parks, who successfully built and sold Peachtree Deck after generating over $2.5 million in annual revenue. Bobby shares his journey from building custom homes straight out of high school to becoming one of the most respected names in the deck industry.In this episode, Bobby reveals:How he transitioned from competing on price to commanding premium marginsThe marketing breakthrough that generated more leads than he could handle (allowing him to charge $75 consultation fees)His strategy for becoming the go-to high-end deck builder in AtlantaThe unexpected conversation that led to selling his business in 2014His 7-year roadshow journey conducting 110-120 events annually across the countryInsights from his role as NADRA board member and current chairman of the Deck AwardsBobby also shares valuable advice on entering the NADRA Deck Awards, what judges look for in winning projects, and why being in the room with industry leaders is crucial for business growth. Whether you're building your first deck business or scaling to multiple crews, Bobby's practical wisdom on marketing, pricing, and business development will help you take your company to the next level.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.