Industrial Strength Marketing

Author: James Soto

Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
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Language: en-us

Genres: Business, Management, Marketing

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Breaking Down the New Trade Show Playbook with Steve Prahalis of SME
Episode 45
Wednesday, 15 January, 2025

📖 The trade show playbook is being rewritten.In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive.🎧 Topics include:The rise of vertical marketing for targeted engagementDemographic shifts reshaping trade showsHow hybrid models enhance ROI for exhibitors and attendeesThe importance of proactive strategies to stay ahead👉 Learn actionable insights to elevate your trade show strategy.Links Mentioned:SME Website: https://www.sme.orgSteve’s LinkedIn: Steve PrahalisAbout the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepage Tweet us at @Industrialsays, @jamessotoism Follow James Soto on LinkedIn Email us at podcast@Industrialstrengthmarketing.com Subcribe to the YouTube channel