Connected TV

Author: mgeitf

Connected TV: What it is, why it matters, how its used and whats driving or holding it back
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Language: en

Genres: TV & Film

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Why people watch TV
Sunday, 19 August, 2012

Six billion hours: Time the UK devotes to watching television in an average month. Exactly why television occupies so much of our collective time – about a quarter of our waking hours – has been the subject of much debate for decades. The arrival of new, more efficient ways of watching television, and perceived falling standards of programming, are among the factors expected to precipitate a fall in TV viewing. Pundits can be fallible: TV viewing volumes have remained stable. What people want from television is as varied as our population. Why do people watch television? Why do we always come back for more? Is there something for everyone? Lindsey Clay, Thinkbox and Paul Lee, Deloitte discuss. Moderated by John Plunkett, Guardian