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PhenomenaAuthor: ReD Associates
How are the algorithms in our lives holding us back? What are the most pressing problems of urban residents businesses can help resolve? What can other sectors learn from how the luxury industry is getting sustainability right? These are some of the questions we unpack in season two of the Phenomena podcast by ReD Associates, which explores how a deep understanding of human behaviour can help shape better business strategy. 'Leading with Perspective', a new season of the Phenomena Podcast launches in June 2024, and is all about leadership, transformation and strategic thinking with a brand new episode each month. Leading with Perspective features engaging conversations with top industry leaders on how they effected change within their organisation, their industry and the wider culture. Language: en Genres: Business, Management, Philosophy, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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ReD Long Read – Beyond Network Economics
Episode 1
Friday, 17 October, 2025
Network Economics has dominated business strategy for 40 years. But what happens when important anomalies challenge this theory? Take TikTok surpassing Instagram in user engagement despite a smaller network, or Hermès commanding a market cap 17X its revenue. These successes can't be explained by network size alone. In our piece, "Beyond Network Economics", co-authored by ReD and leading strategy thinker Roger Martin, we introduce the idea of the Cultural Dividend and propose an update to the leading theory of value creation. The Cultural Dividend proposes that a network's true value lies not just in its size but in its ability to nurture a thriving community, measured across different dimensions. To win in today's landscape, we propose that leading companies become expert cultivators of culture, not just accumulators of users. Read by ReD's editorial director, Matthew Janney.
