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Bottled in China: A Wine & Food PodcastAuthor: Emilie Steckenborn
Since 2016, Bottled in China brings you into the world of wine, drink and food through insightful conversations with thought leaders who are at the forefront of the global wine and food scene. Hosted by Emilie Steckenborn, the show is your one spot for all things wine, food, beer and spirits from across the world. Language: en Genres: Arts, Business, Entrepreneurship, Food Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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China’s Wine Landscape: Insights and 2026 Outlook
Episode 200
Tuesday, 6 January, 2026
What happens when China's wine market shrinks by 15% annually since 2019, yet some companies post their best year ever? In this landmark 200th episode of Bottled in China, we assembles an expert roundtable to decode 2025's contradictions and what they mean for 2026.Guests:Nick Marro, Principal Economist for Asia, Economist Intelligence UnitIan Ford, Founding Partner at Nimbility, previously the Co-founder of SummergateMartin Shen, Managing Director, Tiansai Vineyards (Xinjiang)Richard King, Sommelier in Shanghai's fine dining sceneFrom Beijing's anti-corruption crackdown that decimated government banqueting to the surprising surge in aromatic white wines, our panel reveals how "involution"—China's race-to-the-bottom pricing wars—is reshaping everything. Discover why post-2000 consumers spend fortunes on wine pairings but only Instagram the famous labels, how instant retail delivers chilled bottles in 30 minutes, and why Xinjiang is becoming China's hottest wine destination.The verdict? China remains Asia's largest bottled wine market with massive upside in a $300 billion² beverage alcohol sector—but only for those willing to adapt to the new normal.Insights: IWSR Wine Landscapes 2025 - China, ¹Wine market CAGR -14.9% 2019-2024. ²$266 billion TBA value Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.chinaPodcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com
