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Your Path to Book PublishingAuthor: Juxtabook
Writing a nonfiction book is one thing. Publishing it with purposeand turning it into a powerful platform for your businessis another.Youve poured your heart into your nonfiction bookand now youre ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?Welcome to Your Path to Book Publishingthe podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book.Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:Whats the best book publishing path for meself-publishing, hybrid, or traditional?How do engage in book marketing effectively?How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?This show isnt just about book publishingits about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000 copies in your first year, were here to help you make it happen.Turn Your Book Into a Business AssetNot Just a Passion ProjectHit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts. Language: en Genres: Arts, Books, Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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What Actually Builds an Author Brand? Relationships, Reputation, and Showing Up | Ty Schmidt
Episode 138
Monday, 20 April, 2026
Building an author brand can feel messy.You are trying to figure out how your brand connects to your book, how your book supports your brand, and how to actually show up online in a way that feels clear, consistent, and real.In this episode of Your Path to Book Publishing, Zach talks with Ty Schmidt about what actually helps people pay attention to your brand. Together, they unpack why branding is not just about graphics, logos, or posting content. It is about the relationships and reputation you build over time and what people come to know you for.Ty shares insights from her background in journalism, social media, and brand-building, along with practical advice for authors who feel overwhelmed by all the different platforms and pressure to do everything at once.By the time you finish listening, you’ll learn:Why relationships and reputation are such a powerful part of author brandingHow to get clearer on who you are and what your brand stands forWhy authors do not need to be on every platform to build momentumHow to engage online in a way that actually builds connectionWhy “posting and ghosting” is not enough if you want people to remember youTy also shares a simple but challenging question authors should ask themselves: Who are you in 12 words or less? That clarity can become a foundation for how you show up online, communicate your message, and connect with the people you want to serve.If you have been overthinking your author brand or feeling like you need to do more before you can start, this episode is a helpful reminder that progress matters more than perfection, and that sometimes the best place to begin is by choosing one platform, one message, and one way to start showing up consistently.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook
