nScreenMediaAuthor: Colin Dixon
Explaining the emerging world of multiscreen video Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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nScreenNoise – Amazon video brand purge shouldn’t stop at Freevee
Episode 409
Wednesday, 13 November, 2024
Amazon’s decision to ditch the Freevee brand and fold the content into Prime Video makes sense for the etailer. But it has more brand purging to do to fix its strategy and clear up confusion.