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AdExchangerAuthor: AdExchanger Talks
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchangers award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers. Language: en-us Genres: Business, Marketing, News, Tech News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Behavioral Economist’s POV On Marketing Measurement
Tuesday, 6 May, 2025
Marketing measurement is messed up – it’s hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there’s another issue at play, argues Julian Runge, an assistant professor of marketing at Northwestern University – and that’s a simple lack of communication.
