AMPUP Your Digital Marketing

Author: GaggleAMP

AMP Up Your Digital Marketing (formerly AMP UP Your Social Media) brings together the leading marketing practitioners to share how they are succeeding in today's digital landscape. Each podcast focuses on providing you with the knowledge and strategies you need to be a successful marketer. Whether you focus on content, social media, advertising or any other aspect of digital marketing, this podcast has something for you.
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Language: en

Genres: Business, Management

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Episode #149 - How Business Texting Could Help Your Marketing Strategy
Episode 149
Monday, 12 October, 2020

Texting is the preferred channel of communication for many people. Having said that, it's still not used as often in business as it could be. In this episode of AMP Up Your Digital Marketing, host Glenn Gaudet talks with Scott Heimes, Chief Marketing Officer at Zipwhip, a business texting software platform. They cover the advantages of texting leads and customers, why it works better than calling or emailing, and the stigma around texting. You'll learn: Why business texting works. What marketers should keep in mind to run a text messaging campaign successfully. What guardrails marketers should look out for so they don't mishandle business texting.