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Reefer MEDnessAuthor: Trevor Shewfelt and Kirk Nyquist
As a nurse and pharmacist we focus our stories on peoples use and perception of cannabis as Reefer Madness, Reefer Medicine, Reefer Mellow. We are exploring how society is changing its understanding of cannabis. Language: en-ca Genres: Alternative Health, Health & Fitness, Medicine Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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E172-2 Why Big Brands Are Quietly Exploring Cannabis and Psychedelics - Skunk Works Nature AI with David Traylor Part 2
Tuesday, 14 April, 2026
What will it take for cannabis and natural compounds to truly enter the mainstream—from toothpaste to energy drinks?In Part 2 of Trevor and Kirk’s conversation with biotech financier and cannabis strategist David Traylor, they discuss how major corporations might explore integrating cannabinoids like CBN and CBD and other natural products into everyday consumer products.David explains how his Skunk Works Nature AI advisory group connects global companies with world-class experts in pharmacology, biotechnology, and regulatory strategy to develop cannabinoid and other natural product based innovations. From potential sleep-supporting CBN toothpaste, to the role of pharmacogenomics and personalized medicine, this episode explores how science, investment, and product development intersect in the cannabis, psychedelic and natural product sectors.Trevor and Kirk also unpack the broader forces shaping the cannabis industry—stigma, regulatory barriers, banking challenges, and the tension between single-molecule pharmaceutical approaches vs. whole-plant medicine. Could big brands like PepsiCo or Red Bull be the catalyst that finally normalizes cannabinoid ingredients in consumer products? And what role does fear, policy, and economics play in slowing cannabis acceptance?Listen now to learn how cannabis science, biotech innovation, and big-industry investment could reshape the future of medicine, consumer products, and natural compounds.David Traylor - LinkedInSkunk Works Nature AI - websiteTranscripts, papers and so much more at: reefermed.ca
