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The Outdoor GibbonAuthor: The Outdoor Gibbon
Join me on my journey through stories and interviews talking to like-minded individuals. It doesnt matter who you are this podcast will hopefully educate and guide you through the world deerstalking, shooting and the outdoor world. The information in these podcasts is for you to enjoy and develop you own opinions, if you take everyday as a school day you will see the bigger picture.Thanks for listening and sharing in the journey Language: en-us Genres: Hobbies, Leisure, Sports, Wilderness Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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76 From Farm To Fashion: Dead Badger’s Wild Rise
Episode 76
Tuesday, 13 January, 2026
A whiteout January in Aberdeenshire set the stakes: eight days of deep snow, hungry birds and deer, and a stark reminder that when weather hits hard, the countryside relies on people who live with the land. From there we shift gears into a wild origin story: how a beef farmer and his podcast partner turned a cheeky sweatshirt run into Dead Badger Clothing, a rural brand that refuses to take itself too seriously—and that’s exactly why it works.We dig into the scrappy path from a garage bar to stacked shipping containers, fueled by a community that spans field sports, farming, and the outdoor scene. Friends and influencers wore the gear not for a fee but because they got the joke and knew the audience. The marketing is unfiltered, fast, and undeniably rural: think proper pub-table banter rather than glossy corporate slogans. That approach raises real questions about expression online, platform rules that quietly suppress responsible firearms content, and how algorithms can both protect and punish niche communities.Beyond the laughs, we go deep on the realities shaping the countryside. Rewilding headlines celebrate new trees while local keepers, shops, and schools disappear. Estates get fenced, deer culled at edges, and grants questioned when plantings fail. We talk calibers and context—308 and 270 for hill reds, rimfire for pest control under a hundred yards, section one shotguns for flocking birds—because the ethic behind the trigger matters more than the trend. On the product side, we unpack how to hit fair prices without fluff: manufacture abroad to meet the market, keep printing and embroidery in the UK, and build simple, durable pieces that survive the Land Rover floor and still look sharp at shows.If you care about the land, love straight talk, and want to see how humor and hard graft can build a real rural business, this one’s for you. Listen, share with a friend who lives for the countryside, and drop a review to help more people find the show.Support the showInstagram https://www.instagram.com/the_outdoor_gibbon/
